On the outside of the New York Stock Exchange Thursday,Asian Dramas Archives Snap Inc.'s IPO looked rather boring.
A yellow background. A black font. Simply the name: Snap Inc.
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It seemed so stale for a company beloved by millennials (including me) for its puppy filters and rainbow-vomiting lenses.
But, turns out there was a surprise hidden inside. It was a discovery, only made, with the help of Twitter: Elite Daily political reporter (and friend) Alexandra Svokos had mentioned me on Twitter in response to Shane Ferro's question on the matter:
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Well, Shane, there was:
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Ben Schwerin, Snap's VP of Partnerships, had told me Wednesday there would be surprises when I complained about the lack of "Ghostface Chillah" (the ghost mascot) at the NYSE. No way was I expecting something so wonderful, something so Snapchat. A combination, as I said earlier, of two of its best (though some may say worst) features.
Unfortunately, not everyone had access. It was a limited time lens only available on the NYSE and all of Snap's offices Thursday.
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Topics Snapchat
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