【un sex video】

There's a lesson I learned in eighth grade,un sex video back when I thought buying aggressively colorful, collared shirts from Aéropostale was going to make me cool. That lesson? There are very few things less cool than tryingto being cool.

That's what comes to mind when I look at Spotify's latest campaign for its annual year-end product, Wrapped. The music service had its big day on Wednesday, Dec. 1, when it dropped its 2021 Spotify Wrapped, a personalized in-app experience that tells people their top songs and artists for the year.

And, listen, like everyone else I took my precious little screenshots and obligatorily tweeted them out like a good internet soldier, addicted to signaling my taste.

---

You May Also Like

---

---

This Tweet is currently unavailable. It might be loading or has been removed.

But there was something oddly off-putting about Wrapped this year. Spotify's copywriting tried so hard to be trendy and cool that it ended up being incredibly corny. This joke from reporter Astead Wesley hardly feels like a joke at all.

This Tweet is currently unavailable. It might be loading or has been removed.

The main product of Wrapped is a playlist of your most-played 100 songs of the year. But to see the data, Spotify makes you tap through an Instagram Story-esque presentation of loud graphics, personality-driven observations, and this year, interactive games. And while that's all clever in theory, the execution of its copywriting sounds like a parent's attempt at rattling off phrases they didn't quite understand in 2021. Or the personification of the "how do you do, fellow kids" meme.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

You've got all the hits: main character, NFTs, and understood the assignment. Basically, it's like a parent overheard their child watching TikToks then made a PowerPoint presentation out of it. Here's a sampling from my Wrapped:

Why are we bringing up NFTs? Credit: Screenshots: Spotify app

Here are a few more screenshots. I know skincare routines are like a thing now, but Spotify my skincare routine infamously includes dish soap. You don't know me like that! Why are we wasting time here? Just give me my songs.

No single podcast lives in my head but thank you. Credit: Screenshots: Spotify app

In their larger global marketing campaign, Spotify even dropped references to Bones or No Bones days. Because, of course, how could Spotify miss hopping on even a single trend?

Spotify, enough. Credit: Spotify

The weird thing is that Wrapped is already cool and popular. It's the single-most talked about thing on the internet for a whole 24 hours. Like I said, it's almost obligatory to tweet your results every year and rub it in the faces of Apple Music subscribers. There's no need for Spotify to force-feed us trendy internet phrases from 2021 when they already have an influential product.

As you can see, people online are pretty tired of it.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

Spotify: Please learn the lesson taught to me the hard way in eighth grade. Let's stop trying to be cool and just... release the playlists in 2022. Wrapped is a product people like, and we really don't want to have to fight through 10 TikTok references to get to the good soupstuff.

• Games
• Science
• Entertainment
• Shopping
• Deals
• Social Good
• Life
• Tech

• NYT Connections Sports Edition hints and answers for December 15: Tips to solve Connections #83
• George Soros: Facebook and Google are a 'menace' to society
• Cryptocurrency exchange loses $400 million worth of coins in massive NEM hack
• Virginia Woolf gets a Google Doodle of her own
• Shop iPad deals during Best Buy's Apple savings event
• What is a 'super blue blood moon'?
• 'Genital Jousting' is a silly game about dicks with a timely message
• 'Dirty Money' on Netflix investigates Trump's dubious business history
• Best TV deal: Save $400 on the LG B4 55
• OK, but why do we all think that dog looks exactly like Laura Dern?

• Best Black Friday MacBook Air 15 deal: 2024 M3 model is $1,044
• NYT Connections hints and answers for November 28: Tips to solve 'Connections' #536.
• Best Black Friday deals at Best Buy: Sony earbuds gaming laptops, and more
• Best Black Friday Apple Watch deal: Refurbished Apple Watch Ultra is $379.99
• Early Black Friday 2
• Black Friday Sonos deals: Era 300, Ace, Beam at record lows
• Early Black Friday gaming deals: Consoles, accessories, more
• Best Black Friday Hulu deal: $0.99 per month for 1 year
• Early Black Friday TV deals at Walmart include a $138 50
• Early Black Friday security camera deals [2024]

• Save 50% on a Blink video doorbell and camera bundle
• Overwatch League player fined $1,000 for 'obscene gesture'
• Samsung Galaxy S9 and S9+ photos leak ahead of Feb. 25 release date
• Why you should watch 'Paddington 2' this weekend
• Wordle today: The answer and hints for December 15
• The Rock just totally slammed someone who had the audacity to question 'Jumanji'
• This portable 'Super Smash Bros. Melee' system is a dream come true
• Reese Witherspoon has 3 legs: A 'Vanity Fair' Photoshop story
• Then and Now: 5 Generations of Radeon Graphics Compared
• Twitter reportedly adding Snapchat

• Best cooler deal: Save $50 on the Ninja FrostVault at Amazon
• Reddit user summons Tesla Model X from puddle of rainwater
• Harry Potter
• Relive our favorite book moments in our 100th episode of the MashReads Podcast
• Robert Irwin weighed in on the 100 men vs one gorilla debate
• Ford X incubator will research new transit ideas
• Twitter reportedly adding Snapchat
• Evil genius Elon Musk confirms we can all buy his super dangerous flamethrower now
• NYT Connections hints and answers for December 19: Tips to solve 'Connections' #557.
• The Mongee is a Japanese banana with an edible peel