【eroticism in romantic era】

TL;DR: The eroticism in romantic eraNewmowa 60-LED High-Power Selfie Light, aka the Alix Earle light, is on sale at Amazon thanks to a coupon deal. Save 15% and pay just $25.49 for a limited time.

---

If you've tried to create content for Instagram, YouTube, or TikTok, then you may have learned one lesson the hard way: It's all about the lighting.

Bright, professional lighting can make all the difference in social media content, and your iPhone flash isn't going to cut it. That's why the so-called Alix Earle clip-on selfie light has become so popular among creators, both professional and aspiring. Of course, it's not really called the Alix Earle light. The product in question is made by a brand called Newmowa, and it's available at — where else? — Amazon.

---

You May Also Like

---

---

Mashable reporters are currently attending VidCon 2025, the annual gathering of YouTube influencers and creators, and we've already heard from one creator with 4.3 million followers who uses the popular selfie light.

Opens in a new window Credit: Newmowa Newmowa 60-LED High-Power Selfie Light $25.49 at Amazon
$29.99 Save $4.50

Normally priced at $29.99, you can order this selfie light for $25.49 thanks to an on-page coupon deal that lets you save 15%. Just "clip" the coupon on the Amazon product page and the discount will be applied in your shopping cart automatically.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Why YouTubers and TikTokers love this light

So, what makes the Newmowa 60-LED High-Power Selfie Light so popular, and why is it called the Alix Earle light?

The selfie light originally went viral in 2022 thanks to influencer Alix Earle, who named it one of the top Amazon purchases of 2022. The video star praised the camera for providing an instant glow-up in her photo and video content, and it's been popular ever since. Amazon says it sells more than 5,000 of the selfie cameras every single month.

It's a compact, clip-on camera that can be easily attached to a laptop or smartphone. It contains 60 high-intensity LED lights, providing studio-like lighting at the push of a button. So, even if you're sitting at your desk or bathroom counter, you can cast yourself in a spotlight.

Some reasons people are obsessed with this selfie light:

• Includes two built-in clips, on the bottom and back

• Features three light modes

• Choose from 10 brightness settings

• Light can be adjusted 90 degrees

• 2-hour+ battery life (135 minutes)

Again, you can pick up this clip-on selfie light at Amazon, where it's on sale for just $25.49.

Topics Amazon TikTok

• Tech
• Science
• Social Good
• Deals
• Entertainment
• Games
• Life
• Shopping

• Which iPad Model Should You Get?
• Facebook tests News Feed
• American Airlines tried to charge a mother $150 for traveling with breast milk
• Dear Disney: Now you own the original 'Star Wars', please bring it back in all its glory
• Honduras vs. El Salvador 2025 livestream: Watch Concacaf Gold Cup for free
• 'The Last Jedi' had the second biggest Thursday opening ever
• Apple's iMac Pro is here, and developers should be drooling
• Google Chrome launches pop
• The 5 best smartphones of 2025 so far
• Tobacco company makes a hard pivot to cryptocurrency mining

• 'First Dates' is the dating show you've never heard of but will absolutely love
• This city installed subway gates on the sidewalk to stop people jaywalking
• Dustin from 'Stranger Things' wins Best Actor at Shorty Awards
• The 'digital wellness lady' is on a mission to make you unplug
• Woman uses Starbucks Unicorn Frappuccino to spread some magical news to her husband
• Meet the self
• Google Play update makes it easy to delete unusued Android apps
• Google Doodle uses furry animals to deliver an Earth Day message
• This week in apps: Microsoft To
• South Korean presidential candidate makes an appeal to 'StarCraft' voters

• Denmark vs. France 2025 livestream: Watch U21 Euro 2025 for free
• Atari delayed its Ataribox console preorder to an unknown date
• Scarlett Johansson returns as Ivanka Trump on 'Saturday Night Live'
• 2017's most popular Twitch streamer going on hiatus after cheating on wife
• NYT Strands hints, answers for June 21
• Morgan Spurlock says he's 'part of the problem,' admits sexual misconduct
• Spambots filed a fake Net Neutrality comment to the FCC in my name
• Eddie Redmayne confirms Nifflers return in 'Fantastic Beasts 2'
• So... You Want to Become a Penetration Tester?
• American Airlines tried to charge a mother $150 for traveling with breast milk

• Wordle today: The answer and hints for June 21, 2025
• Google Chrome launches pop
• California State Senator Scott Wiener vows net neutrality laws in CA
• Disney buys 21st Century Fox to go to war with Netflix and Amazon
• The Real Nvidia GPU Lineup: GeForce RTX 5060 is Actually a Mediocre 5050
• Anonymous Bitcoin whale promises to give $86 million to charity
• Trump loved net neutrality once upon a time
• We are creating new types of extreme weather events, with dire results
• 10 Tech Enthusiast Guilty Pleasures
• Knightscope security robot gets fired from its San Francisco job