Google is The Erotic Adventures of Zorrohelping creators earn a living from more than just video ads.
The tech giant, which owns video network YouTube, announced Tuesday that it had acquired FameBit, a self-service technology platform to connect creators and advertisers for product placements, paid promotions and sponsorships.
FameBit is Google's first influencer network.
The acquisition provides Google with a network and technology to service brands and creators, a move the company said in a blog post would bring "even more revenue into the online video community."
Founded in 2013, the Santa Monica-based startup has created more than 25,000 branded videos across Facebook and Tumblr -- which it introduced in December 2015 -- in addition to Instagram, Twitter, Vine and YouTube. Its brands include Adidas, Canon, L'Oreal, Sony, Marvel and Disney.
FameBit will remain as a standalone company and not undergo any restructuring, for now. The terms of the deal were not disclosed.
"With Google’s relationship with brands large and small, and YouTube’s partnership with creators around the globe, we hope to connect even more brands to creators, engage more audiences, and make brand marketing more creative and authentic than ever," FameBit founders David Kierzkowski and Agnes Kozera wrote in their blog announcement.
Pre-roll video ads aren't dead. Google noted that the top 100 advertisers have increased their spend on YouTube video ads by 50 percent over the last year.
Yet, the company is interested in gaining more oversight and providing more value to its service at a time when multichannel networks are getting more competitive and Facebook is luring -- at times with cash -- the top creators. Indeed, it recently updated its terms of service for creators to further disclose paid promotions.
YouTube's partner program already allows select creators to earn revenue from ads, subscriptions and merchandise. FameBit connects YouTube creators to other revenue-making opportunities.
FameBit influencers can be paid either via gifted products or in cash. Co-founder Agnes Kozera told USA Todayin December that its influencers were making from $2,000 to $30,000 per month, on average.
The deal is similar to how Twitter acquired New York-based Niche last year for connecting advertisers and creators.
It doesn't mean YouTube creators are limited to working with FameBit.
"Creators will always have the choice in how they work with brands, and there are many great companies who provide this service today. This acquisition doesn’t change that," Google's blog post reads. "Our hope is that FameBit’s democratized marketplace will allow creators of all sizes to directly connect with brands."
Topics Google YouTube
Brest vs. PSG 2025 livestream: Watch Champions League for free
'The Handmaid's Tale' cast says their show isn't a 'feminist story'
Google Play update makes it easy to delete unusued Android apps
'First Dates' is the dating show you've never heard of but will absolutely love
Best air purifier deal: Save $300 on the Dyson HEPA Big + Quiet air purifier
BINGE ALERT: Why you need to start your 'Twin Peaks' catch
New documents provide a glimpse into Apple's self
Google Home can now distinguish voices, support multiple users
Will Oracle take over TikTok? Trump says he'll make a decision in 30 days
Want to feel old? Shaq and Manute Bol's sons play high school basketball together.
Use Your Gaming Laptop and Play On Battery Power? Is It Possible?
Why Jaime Lannister is the 'Game of Thrones' hero we've been waiting for
Bruce Springsteen slams 'con man' Trump in new song and we are here for it
BINGE ALERT: Why you need to start your 'Twin Peaks' catch
HP Touchscreen Laptop deal: Get $240 off at Best Buy
Meet Steve, your new favorite astronomical phenomenon
Adult Legoland fans are really angry they're not allowed in the kids playground
Oops. You've been picking the wrong dating profile pics all this time.
How to quit social media: This Gen Z
NSFW TV show launches toy box to distract kids during the many sex scenes
William Kennedy on ‘Chango’s Beads and TwoPaul Murray on “That’s My Bike!” by Rachel NolanApologizing; Glitz and Glamour by Lorin SteinStaff Picks: ‘Desire,’ Tim Tebow by The Paris ReviewStaff Picks: ‘Proud Beggars,’ A Brilliant Invalid by The Paris ReviewApologizing; Glitz and Glamour by Lorin SteinThe Moleskines Have Arrived! by Sadie SteinThose Are Marshmallow Clouds Being Friendly by Rachael MadduxThe Laundry Room by Thomas BellerAlice in Bed, Again by The Paris ReviewVile Bodies, or Bad Sex Virgins by Jonathan GharraieWho was the real Queen Charlotte from 'Bridgerton'?Breaking Bad by James FrancoWho was the real Queen Charlotte from 'Bridgerton'?The rumors are true: These are all cakes.Miss Piggy, Literary Icon by Emma StraubGary Lutz on ‘Divorcer’ by Andrew MartinTinder users still getting banned after showing support for Black Lives MatterPart I: Race to ‘The Clock’ by Clancy MartinTinder says Gen Z want to soft launch their partners Free Comic Book Day 2025: How to get free comics Best budget gaming TVs: Hisense, TCL, and Vizio all make the list. Did the BBC make an Agatha Christie deepfake? A review of 19 billion passwords reveals people are still bad at them Trump says he may delay TikTok ban once again Gift card deals: Lyft, DoorDash, Ulta, and more Specs and possible pricing leak for Samsung Galaxy S25 Edge 'The Last of Us' Season 2, episode 4: Why Ellie sings 'Take on Me' Athletic Club vs. Manchester United 2025 livestream: Watch Europa League for free Today's Hurdle hints and answers for May 2, 2025 U.S. Copyright Office registered 1,000+ works enhanced by AI Wordle today: The answer and hints for May 3, 2025 A NASA probe has just spilled secrets about Jupiter and a fiery moon Apple isn't overly worried about Trump's tariffs. Here's why. NYT Strands hints, answers for May 3 Best Beats deal: Save $49.96 on Beats Pill portable speaker 'Fortnite' will finally return to the iOS App Store Cerundolo vs. Ruud 2025 livestream: Watch Madrid Open for free What cracked the Milky Way's giant cosmic bone? Scientists think they know. NYT mini crossword answers for May 3, 2025
1.6395s , 8229.65625 kb
Copyright © 2025 Powered by 【The Erotic Adventures of Zorro】,Charm Information Network