In the digital world,kamadeva the god of eroticism painting first impressions are everything. If you have a good enough hook in a video, you can increase your audience and draw viewers in right off the bat — but it's not as easy as it looks.
At VidCon 2025, Jason Gandy, a content creator and instructor at Quantum Courses, walked an audience through exactly how to hook viewers in the first three seconds with humor, pacing, and smart edits during the panel "Hook, Line, and LOL: Making the First Three Seconds Count."
Gandy says that a bad hook leads to low view retention, but there are four ways to set up a hook that can draw people in:
Bold statement
Gandy recommends making a "specific and direct" bold statement that "challenges common beliefs, promises value or benefits," and, eventually, your video should back that up. "Open with something shocking or provocative," Gandy said.
Ask an intriguing question
These questions should "spark curiosity and hook viewers into watching the rest of your video to find the answer." They should create an emotional pull for your viewer and hint at the payoff.
Humor
Creators can also "open with a quick, relatable, or unexpected joke," but make sure you keep it short and snappy. You can use gestures and props to add more humor to these first three seconds, too.
Storytelling
Gandy also recommends opening with a "brief narrative or story that captivates emotions, sparks curiosity or relates to your viewer's experiences." If you start with a story, keep in mind that you'll need to keep it short and relatable.
"In order to hook viewers with any of the methods we've discussed so far, you have to use pacing and fast cuts," Gandy said. This "creates an engaging experience" for viewers. Use audio cues like music and sound effects, visual cues like b roll and animations, and tight editing.
Gandy didn't touch on visual hooks, but plenty of users on TikTok have recommendations for exactly how to do that — like pulling your camera out of a drawer, opening it like a book, or grabbing your phone out of a fridge.
To find more examples of good visual hooks, think about the videos that have drawn you in quickly, and study how that creator accomplished that. You can also search "hooks" on TikTok.
Mashable will be live at the Anaheim Convention Center this week, covering VidCon 2025. Check back in the days ahead at Mashable.com, where we’ll be talking to your favorite creators, covering the latest trends, and sharing how creators are growing their followings, their influence, and making a living online.
Topics Instagram TikTok YouTube VidCon
Best Xbox deal: Get an Xbox wireless controller for $34.99 at QVCAmazon Black Friday 2024: Official dates, recordBest Black Friday TV deal: 47% off 98Crashing out: Why is the internet obsessed with the term 'crash out?'Best sunset lamp deal: Save $8 on viral sunset lampArkadium mini crossword answers for November 12Wordle today: The answer and hints for November 14Arkadium mini crossword answers for November 12Best WiFi deal: Save $120 on the Google Nest WiFi ProBest gaming monitor deal: Save $320 on curved Samsung Odyssey G5Apple defended its oddly placed M4 Mac mini power button — here's my take as a new ownerGet a $15 credit when you spend $50 at Amazon todayApple will let you share location of lost items with airlinesBest Beats deal: Save $50 on Studio Buds at TargetWordle today: The answer and hints for November 14Best early Black Friday AirPods deal: Get AirPods 3 for under $100Best early Black Friday AirPods deal: Get AirPods 3 for under $100ATP Finals 2024 livestream: Watch live tennis for freeLego early Black Friday sale: Save up to 49% on Lego setsMartha on a Mantle: Where to find the best deals Amazon plans to train thousands of veterans for work in the tech industry Michelle Obama's reaction to Melania Trump's gift is about where everyone's at today Samsung Note7 fires caused by irregularly sized batteries, report says Tristan Trump stole the show from his grandpa on Inauguration Day The biggest rivalry in 'Super Smash Bros. Melee' history US Army tests autonomous 'hoverbike' prototype Ancient moon volcanoes made tiny glass beads. Here's what they mean. Dad uses HTC Vive to give daughter immersive VR tour of her dollhouse Snapchat's new lenses will unleash your inner soccer prodigy Wow, Obama's outgoing letter to Trump speaks volumes Who pulled the bigger crowd: Trump or Obama? Two teens freaked out the internet by 'eating' ramen from a toilet These important pages have already been deleted from the White House website Gators jumps in boat to remind humans not to mess with it One of the most popular White House website pages is a petition seeking Trump's tax returns Sad! Trump reportedly forced to give up the phone he tweets with The emotional moment Obama waves goodbye to D.C. Obama's final tweets as president are a message of strength and hope Donald Trump won't let go of his supposed Tom Brady bromance Sundance review: 'Tokyo Idols' paints a creepy picture of J
3.1843s , 10195.671875 kb
Copyright © 2025 Powered by 【kamadeva the god of eroticism painting】,Charm Information Network