Southwest and Rolls Royce Babyride-hailing app Lyft inked a deal last month, but after the airline put out an email Friday about the partnership, people seemed confused about what it entails.
Instead of a mile-earning opportunity, the partnership just means you can order Lyft rides in the Southwest mobile app -- if you keep location services on.
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It's reminiscent of Uber fully integrating into Google Maps, letting users book a ride without ever leaving the map app (that feature has sadly since ended). It's mostly for convenience -- especially for business travelers who solely use Lyft.
Here's the Southwest-Lyft integration in action:
Through Southwest's app, you can order a car up to four hours ahead of your flight, or when you land. The app will show the estimated car ride length and cost.
For ride-share passengers who compare prices between Lyft and Uber, this may not be convenient enough to persuade someone to stick to Lyft just because it's already queued up ... but who knows?
Although Southwest clarified that the partnership is purely an app integration and nothing more, its comment on Twitter — "you never know what the future holds" — makes it seem like there's the possibility of a deeper partnership.
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Topics lyft
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