LOS ANGELES – Netflix knows you’re hooked and Omnibus Archivesexactly when you got hooked to its shows.
The Los Gatos-based streaming service on Wednesday released the latest data unveiling “hooked episodes,” a.k.a. the “specific episodes that take watchers from indecision to infatuation” for a handful of shows available to stream from the platform.
When 70 percent of viewers who watched that episode went on to complete season one of the same series, it is considered a hooked episode. The data was compiled on a global scale, with Netflix researchers examining viewership habits of members from six continents.
Data for Argentina, Australia, Brazil, Belgium, Canada, Colombia, Chile, Denmark, Finland, France, Germany, Ireland, Mexico, Netherlands, New Zealand, Norway, Peru, Sweden, UK and the U.S. were compiled from January 2015 to August 2016.
For Hong Kong, India, Italy, Japan, Malaysia, Philippines, Poland, Portugal, Singapore, South Africa, South Korea, Spain, Taiwan, Turkey and UAE, data were compiled from January 2016 to August 2016.
Hooked episodes were first identified by country and then averaged to create the global hooked episode.
The overall findings suggest that viewing behavior -- and fandom -- is quite universal, because viewers get hooked on certain episodes and identify with similar storylines.
“We've always believed there is a universality to great stories. The internet allows us to share these stories with a global audience and what we see from the data is how similar our members watch and respond,” Cindy Holland, Vice President of Original Content at Netflix, said in a statement. “The hooked findings give us confidence that there is an appetite for original and unique content all over the world."
“The hooked findings give us confidence that there is an appetite for original and unique content all over the world"
Don’t be fooled though: The hooked episodes and shows themselves aren’t indicators of how popular they actually are. They have no correlation to total viewership numbers or season attrition –- because Netflix doesn’t release those, remember?
Here’s a breakdown of the global episodes of Netflix Originals that got people hooked.
Hooked: Episode 4
Netflix synopsis: Jackson tries to help Ramona at school but that lands them both in trouble and leads to a disagreement between DJ and Kimmy over parenting styles.
Hooked: Episode 4
Synopsis: A new case demands attention as Jessica tries to find out who's spying on her for Kilgrave. Trish's radio show yields unexpected consequences.
Hooked: Episode 3
Synopsis: Gus faces a make-or-break situation at work, while Mickey navigates a dicey new dynamic with her boss.
Hooked: Episode 4
Synopsis: An unexpected confession casts doubt on Steven's role in the murder case, but the new suspect gives conflicting accounts of what occurred.
Hooked: Episode 4
Synopsis: Dev has a series of eye-opening experiences after he encounters some casual racism in TV auditions.
Hooked: Episode 3
Synopsis: Murphy encounters the depths of government corruption when he and Peña try to derail Escobar's political ambitions by proving he's a narco.
Hooked: Episode 2
Synopsis: Lucas, Mike and Dustin try to talk to the girl they found in the woods. Hopper questions an anxious Joyce about an unsettling phone call.
Hooked: Episode 2
Synopsis: The guys seek spiritual advice from a grandmaster. Mylene's future might be in the hands of her father and politically powerful uncle.
Hooked: Episode 3
Synopsis: Colt comes to a realization after his ego puts him in hot water; Beau's doctor wants him to switch from steaks to salads.
Topics Netflix Stranger Things
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