Here's an important lesson in advertising: Use less photoshop.
Or,ava devine sex videos if you're a lingerie brand like American Eagle's Aerie, forego airbrushing altogether.
That's exactly what happened when Aerie decided to stop photoshopping completely two years ago, instead, using unretouched images of diverse women of all shapes and colors.
The result? A major increase in sales in the last year alone.
According to a financial report from the brand, Aerie spiked 20% in sales, compared to its parent company, American Eagle, which saw a 7% increase in sales.
"In the industry today, it was important for us as a brand to give our girls REAL images to invoke self confidence," says Jennifer Foyle, Aerie's global brand president, to Mashable. "#AerieREAL has been a huge success with our customers and we have seen strong engagement on our social channels which inspires us to continue on this path."
Foyle says sales and earnings definitely correlated to the brand's direction.
The #aeriereal campaign launched in spring of 2014 as a response to American Eagle Outfitters, its parent brand, announcing it would become more body-positive and inclusive in its approach.
"We have always embraced real, natural beauty and celebrated our customers' passion and spirited optimism," says Foyle. "Through our customer engagement and feedback, our girls helped us to see that celebrating the 'real you' was exactly what they wanted. We want to help empower young women to be confident in themselves and their bodies."
Since then, the brand has utilized models of different shapes and sizes, some with beauty marks, others with tattoos. It's worth noting, however, that "unretouched" doesn't mean that Aerie is featuring random women off the street. These are still models with professional, if lighter, makeup. They didn't wake up like that.
The initiative has been a resounding success, with women from all over the world celebrating their own unique bodies. The #aeriereal hashtag currently has over 30,000 photos on Instagram.
Jasmine shot by @mrtphoto #nofilter #photoshoot #modeling #miami #models #model #southbeach #miamibeach #bikini #aerieREAL #swimsuit
Having fun lasting memories #daniabeach #friends #beachtherapy #solplayayarena #lifesabeach #tropical #haycarne 😆 #needtogetmyassingear #aeriereal
Aerie targets the 15-25-year old demographics with affordable lingerie, dormwear, activewear and athleisure. The brand launched in 2006 in its American Eagle stores, then branched out as shop-in-shops before then going off to become its own retailers.
With such a positive response from the public, it's telling that authenticity pays. It did for Aerie.
Says Foyle: "We will continue to challenge conventional standards thorough celebrating inclusivity, unique beauty and uplift women in a positive approachable way."
Have something to add to this story? Share it in the comments.
Samsung The Frame deal: Get up to 40% off at Samsung
New cryptocurrency
Aziz Ansari's career isn't over. What happens now?
Aziz Ansari's career isn't over. What happens now?
Insane wildfire photo perfectly sums up America in 2017
Morgan Freeman had 1 very blunt comment about his SAG Award statue
USA Gymnastics board members resign amid sexual assault scandal
You can win HQ, but you’ll never get that money. Probably.
Tesla used car prices are cratering
Chrissy Teigen throws some serious shade at 1 Oscar
The Ultimate Guide to Protecting Your Identity in the Digital Age
Sterling K. Brown makes history at SAG Awards, wins Best Actor: Drama
So, Pornhub's launching its own line of sex toys, naturally
Pepper Robot gets fired from supermarket job helping customers
Yes, that was Ke Huy Quan on the phone in 'The White Lotus' Season 3
Bill Cosby did a surprise comedy show, and yes, he's still accused of sexual assault
Jordan Peele's tweets following 'Get Out' nominations are solid gold
The maker of Tide Pods issues statement begging teens not to eat them
In Hindsight: Some of the Worst CPU/GPUs Purchases of 2017
Adobe adds AI
Rubbish Collector; Barman by Chris FlynnStieg's Stockholm by Elisabeth DonnellyStaff Picks: Lucian Freud, Beryl Bainbridge by The Paris Review'Wordle' today: Here's the answer, hints for April 27Cats, Dogs, Men, Women, Ninnies & Clowns by Roz ChastMicrosoft removes Xbox gameplay video sharing to Twitter after API fee hikePoem: Episode by Jennifer Michael HechtFrida’s Corsets by Leslie JamisonStaff Picks: Sea Voyages; Cats in Space by The Paris ReviewLi Bing Bing at High Tea by Claudine KoBitcoin whitepaper is gone from Apple's latest macOS betaGoogle Authenticator fixes its most annoying flawPortfolio: Miroslav Tichý by Deirdre Foley'Quordle' today: See each 'Quordle' answer and hints for April 26'Quordle' today: See each 'Quordle' answer and hints for April 27'Quordle' today: See each 'Quordle' answer and hints for April 2515 great photos of creatively vandalized racist statues from around the worldNew meme has some great ideas for what to put up instead of Christopher Columbus statuesBelle Delphine, known for selling 'gamer girl bathwater,' is backStaff Picks: The Unseen Bestiary, The Avoidance of Love by The Paris Review Best Target Circle week deal: The Nespresso Vertuo Pop+ is under $100 Voyager found a mystery on Uranus. Decades later, NASA solved it. Chinese automakers to stay ahead despite Tesla rolling out FSD features, expert says · TechNode NASA spacecraft has roamed billions of miles — but hasn't reached the 'edge' Li Auto shares surge after teasing its first all 'House of the Dragon' Season 2, episode 4: Pay attention to the dogs at Harrenhal Rybakina vs. Krejcikova 2024 livestream: Watch Wimbledon for free Webb telescope just snapped image of huge black hole gobbling material Everything announced at Samsung Unpacked 2024 Unpacked July 2024: New Samsung Galaxy Buds 3 can deliver real China’s Geely reportedly set to make and sell vehicles with Renault in Brazil · TechNode Trump won't stop making a deceptive bird claim. Experts debunk it. Tencent and 2K team up to launch mobile game NBA 2K All Star on March 25 · TechNode Walmart's Prime Day NASA astronaut snaps footage of glorious comet flying through space The space station has a risky leak. How bad is it? NASA rover snaps photo of its most daunting challenge yet En route to an asteroid, spacecraft snaps ghostly views of Earth NYT's The Mini crossword answers for July 11 Apple to continue partnership with Baidu, collaborate with Alibaba on AI for iPhone · TechNode
2.545s , 10519.5 kb
Copyright © 2025 Powered by 【ava devine sex videos】,Charm Information Network