If you were wondering if Facebook is Gloriousfinally growing weary with trying to copy Snapchat, the answer, it seems, is: not even close.
The social network launched a new app in Brazil on Tuesday that looks like yet another near-perfect Snapchat clone.
SEE ALSO: Facebook's new camera feature is about much more than photosCalled Flash, the app allows Brazilian users to send disappearing messages — complete with filters masks emoji and doodles — to friends or add them to their in-app stories.
Facebook has previously tested some Snapchat-like camera features in its main app during the Olympics in Brazil. Apparently those tests were successful as Facebook is now launching a similar experience in Flash.
Feature-wise, Flash is very similar to Snapchat though there are some technical aspects that may make it a better fit for Brazilian users (and others in emerging markets.) The app was designed to be data efficient — images are downloaded automatically on Wi-Fi connections only and the app has an offline mode — and the app will work on older Android devices, which are prevalent in the country.
Still, all that may not be enough to make the app stick. Facebook has famously tried to build Snapchat-like apps before, with Poke and Slingshot, though none have been successful.
The company says it's focusing on Brazil for now though the goal is to bring the app to more countries in the future.
Topics Facebook
This Is Us Recap: Season 1, episode 12Teenage Bollywood actor faces vicious social media abuse and no one knows whyThere's a club night especially for people over 40 and it's a dreamTwitter will now loop all videos under 6.5 seconds after Vine closesJapan is trying to help clueless tourists figure out their highUsing this symbol in a video game violates international lawIndia can't stop talking about this startup CEO's passionate speech to employeesVery brave men wrangle a giant snake out of a car engine'Message in a bottle' found 9,000 miles away with a tech twistAmazon Prime Video might soon be playing on trains in IndiaHere's the difference between Chelsea Manning's case and Edward Snowden'sChelsea Handler blames Trump's presidency on the KardashiansRed panda cub is very attached to a fluffy toy that looks just like herChuck E. Cheese goes to Wall Street: $1 billion IPO reportedly in the worksSamsung may have 'leaked' its Galaxy S8, and boy does it look gorgeousIndian tech startup that is changing healthcare globally just raised $55 millionScientists are catching sea turtles 'rodeo style' for an important reasonGoodnight, MH370: World unites in grief after search party for Malaysian airline gives upChinese lady stabs enforcement officer in the neck with fruit on a skewer'Comedians in Cars Getting Coffee' moves to Netflix with new Jerry Seinfeld deal Sound can be weaponized, but it might not be behind attacks in Cuba The Apple Watch Series 3 is a bad sign for a 5G world The original, massive Xbox controller is coming back... with a mysterious screen in the center Facebook is sending Jewish New Year messages to people who aren't Jewish This dude is the only person who's truly celebrating Earth, Wind & Fire Day Attention, human monsters: You can now purchase a Border Patrol Agent costume for Halloween Netflix blesses us with 'Bojack Horseman' news via grovelling text messages Puerto Rico is reportedly without power due to Hurricane Maria Nintendo's hidden NES 'Golf' game on Switch is likely a tribute to Iwata Jimmy Kimmel's baby may save healthcare for 30 million people This Swedish punk band has released their own typeface made from urine You'll be able to charge your iPhone 8, 8 Plus, and X on an IKEA lamp Amazon's 'Hunger Games' for a new HQ puts cities in a race to the bottom At the UK launch of the iPhone 8, there were more Apple staff than customers Ron Howard drops biggest hint yet that the Han Solo movie could answer an infamous question JK Rowling, Facebook, and Apple among those donating to Mexican earthquake relief You can now put Instagram filters on your videos Piers Morgan just sunk to a new low, and Twitter can't take it any more 'Dungeons & Dragons' now has a Kindle Terrifying Hurricane Maria videos shared from Puerto Rico and Dominica