【Passion's Peak (2002)】

Apple is Passion's Peak (2002)not here for Facebook's bullshit.

The Tim Cook-helmed behemoth announced today at its annual Worldwide Developers Conference that the version of Safari included in the forthcoming macOS Mojave will block social media widgets that track people browsing the open web. The example used? You better believe it was Facebook.

SEE ALSO: Essential oils, humble brags, and baes: A look at Craig Federighi's macOS tags

"In Safari, enhanced Intelligent Tracking Prevention helps block social media 'Like' or 'Share' buttons and comment widgets from tracking users without permission," reads an Apple press release.

As Apple senior vice president Craig Federighi discussed this new feature onstage, the image projected behind him depicted a Facebook comment thread.

Original image has been replaced. Credit: Mashable

This was not lost on Facebook. The company's CSO, Alex Stamos, quickly took to Twitter to bash the announcement.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

"If this is about protecting privacy, and not just cute virtue signaling, then they should block all 3rd party JS and pixels," he wrote in response to a series of tweets from Cheddar senior reporter Alex Heath summarizing the news.

This Tweet is currently unavailable. It might be loading or has been removed.

Stamos then implied that while he thinks this is a step in the right direction when it comes to privacy, Facebook is being unfairly singled out.

This Tweet is currently unavailable. It might be loading or has been removed.

That's right, Facebook — which brought us such hits as Cambridge Analytica and "maybe someone dies in a terrorist attack coordinated on our tools" — is the real victim here.

But Stamos and Facebook should hold onto their butts, because Apple wasn't even done throwing the anti-tracking shade.

"Safari now also presents simplified system information when users browse the web," the press release continued, "preventing them from being tracked based on their system configuration."

This announcement echoes past comments made by Cook regarding the company's stance on user privacy and how that view clashes with Facebook's.

We can't wait to see where this Apple-versus-Facebook beef goes. Here's hoping however that it's not the people of the world who are forced to deal with the fallout.

---

Featured Video For You

---

Apple announced this new feature to help curb your iPhone addiction

---

Topics Apple Facebook WWDC

• Shopping
• Social Good
• Deals
• Entertainment
• Games
• Tech
• Digital Culture
• Science

• The Secret Policeman at the Marathon
• The net neutrality Day of Action counter
• Microsoft is launching new technology to fight deepfakes
• New Twitter feature to answer the question: 'why is this trending?'
• News From Nowhere Episode 11
• Modder makes a portable Wii out of the body of a GameBoy Color
• A tired journalist's response to Trump Jr.'s emails has spawned a great meme
• 'New Mutants' reviews: Not as bad as we expected, but still not great
• What Philly’s DA Win Looked Like from the DJ Booth
• Restaurant brings in Instagram kits so you can nail your #foodporn shots

• Finding Refuge in the “Green Mountains” of Vermont
• How (and why) we grieve on Instagram. It's complicated.
• Why are 'doubloons' going viral on TikTok?
• How the cost of living crisis is damaging friendships
• Is the TikTok trend dead?
• Instafest app: How to get your personalised Spotify music festival lineup
• 'Scavengers Reign' is the best sci
• The Art of Whipped Cream: Paintings by Mark Ryden
• When Hollywood Tried to Con Satyajit Ray
• Paradox Formation: Anelise Chen’s Meditations on the Snail

• Stranger than Fiction
• The net neutrality Day of Action counter
• Why California lawmaker Buffy Wicks voted with her crying baby
• Congressman tweets about impeaching Trump, but don't get too excited
• Techies and Tankies
• Hubble captures the remains of a dead star, a gorgeous orange ribbon
• Turns out, dogs are really spooked by those face masks you love so much
• How to stream Chadwick Boseman's great performances right now
• Waiting on Bitcoin
• Microsoft is launching new technology to fight deepfakes

• Summon Your Tech Kids to the White House Day
• It looks like Whole Foods, but it's Amazon's first online
• This very polite pigeon is the London Underground hero we all need
• Samsung's new laser projector puts a massive 4K picture on your wall
• News from Nowhere Episode 10
• It looks like Whole Foods, but it's Amazon's first online
• The net neutrality Day of Action counter
• An exclusive look at Lego's life
• Right to Burn
• 'The Mandalorian' returns in October. More Baby Yoda in 2020!