Sometimes risqué,american sex scandal videos sometimes awkward, but never condescending or sappy, a new set of Mars candy commercials are winning plaudits -- and profits -- for their realistic portrayal of people living with disabilities.
The short slice-of-life vignettes feature four actresses with various physical disabilities joking with friends about the trivial embarrassments, frustrations and triumphs of everyday social interactions -- wedding mishaps, late-night hook-ups, mischievous pets -- each based on a real-life story.
SEE ALSO: Experience in VR the sensory overload a boy with autism feels every dayNo inspiration porn, no oversimplified characters -- instead, viewers are treated to refreshingly candid portraits of life from people with disabilities.
The campaign is earning more than just acclaim; Channel 4, the British broadcaster of the Paralympic games, also awarded the candy giant $1.3 million in free advertising after selecting the videos from a pool of 90 entries for its "Superhumans Wanted" contest.
The ads are well-plotted, and the product placement is clever, but the stories really only stand out because of the stark underrepresentation of scenes like these in modern-day advertising -- even as the industry tries to branch out with voices that have been historically sidelined in the media.
Advertising trade site Little Black Bookalluded to this shortage in an editorial published this week about the new campaign.
"Despite the industry's constant handwringing about diversity, disability is weirdly absent from panels, op-eds and campaign groups," the website opined.
The ads also seem to be resonating with many on social media, including members of the disability community. The usual vitriol is thankfully absent from the comment section below the YouTube videos, and a widely-shared Reddit thread is bursting with good will.
A Redditor named EmilyEverAfter wrote a particularly eloquent account of how one of the ads helps to advance notions of sexuality and disability that she has struggled with for much of her life.
"Oh my God, I'm crying," she wrote. "I have been waiting my entire life for something that says, 'It's okay to laugh at yourself. It's okay to be sexual.' And Maltesers just did that in thirty seconds."
As the world's premiere sporting event for people with disabilities, the Paralympics have brought forth a rush of disability-focused advertising this month. In another notable effort, Samsung expanded its Rio Olympics campaign with a light-hearted ad featuring Paralympic swimmers Ellie Simmonds and Susie Rodgers.
The Maltesers campaign is the work of London ad agency AMVBBDO.
Topics Samsung
Jools Lebron, Ruba Wilson, and more come together to discuss being LGBTQ creators.
Bitcoin is on the verge of surpassing its all
YouTube can now make money off your videos even if you can't
Gmail now has an iOS widget and it's...not great
The 'Nintendo Switch 2 Welcome Tour' is definitely worth $10
Jenna Fischer says 'The Office' Season 3 finale has an alternate ending
This WiFi router is a Black Friday steal. Experts say it's a security risk.
These weird
The two cameras Nicole Laeno uses to make viral content that looks good
What Thanksgiving produce looks like before it hits store shelves
Jenny Hoyos shares the secret to turning YouTube views into a business
Tinder guy uses the eclipse as a way to get some action in the dark
Naomi Campbell calls out former Vogue editor for the magazine's lack of diversity
Prince Harry shares his anger at the paparazzi for photographing his mother as she lay dying
Spain vs. England 2025 livestream: Watch U21 Euro 2025 for free
How to get involved in the Georgia Senate runoff elections
Guy discovers big brother is his rideshare driver, trolls him mercilessly
The climate hasn't hit a 'point of no return'
What Sa Nguyen uses to film TikToks that feel like FaceTime
Kim Kardashian stays one step ahead of Taylor Swift fans by blocking this emoji from comments
Mapplethorpe’s “Polyester Man”—Own an Obscene PhotoThe Bad Air and Dubious Science of the MiasmatistsWhen H.D. Was Psychoanalyzed by Freud HimselfBirtwistle and Harsent’s Operas Turn Myths on Their HeadsAlice in a World of Wonderlands: Translating Lewis CarrollStaff Picks: Valeria Luiselli, Walton Ford, Elizabeth HardwickThe Parallel Worlds of Oren Ambarchi and Tyondai BraxtonThe Art of Weathered Lithuanian Garage DoorsOn Prison Literature & Dostoyevsky’s Notes from a Dead HouseAn author and an illustrator talk collaboration—and Melville.Alice in a World of Wonderlands: Translating Lewis CarrollC. K. Williams, 1936–2015; Read His Poem “From My Window”Big, Bent Ears, Chapter 9: Surrender to the Situation, Part 2 by Nicole RudickAt the Whispering GallerySeptember SongOn the Uses and Abuses of the Literary OrphanI Wrote Ringtones for Donald Trump“Masquerade,” the Puzzle Book That Unhinged a NationOn the Uses and Abuses of the Literary OrphanAlice in a World of Wonderlands: Translating Lewis Carroll Wordle today: The answer and hints for January 21, 2025 Best Roku Express 4K+ deal: Save $15.99 at Amazon Best Elgato deal: Save $15 on Stream Deck Neo Best gaming monitor deal: Get the ASUS TUF on sale for $60 off at Amazon Best gaming headphones deal: Save $30 on Turtle Beach Stealth 700 Gen 3 Shakhtar vs. Brest 2025 livestream: Watch Champions League for free Djokovic vs. Alcaraz 2025 livestream: Watch Australian Open for free Liverpool vs. Lille 2025 livestream: Watch Champions League for free Best coffee machine deal: Save $250 on Breville Barista Express Impress NYT mini crossword answers for January 22, 2025 Macbook Air M3 2024 deal: Save 15% at Amazon Sinner vs. de Minaur 2025 livestream: Watch Australian Open for free Gauff vs. Badosa 2025 livestream: Watch Australian Open for free Sabalenka vs. Pavlyuchenkova 2025 livestream: Watch Australian Open for free NYT Strands hints, answers for January 22 Best Xbox Elite Series 2 deal: Save $32 on this pro NYT Connections Sports Edition hints and answers for January 22: Tips to solve Connections #121 6 Trump Inauguration speech highlights — and how the internet reacted Best speaker deal: Save $20 on Ultimate Ears Wonderboom 4 Samsung soundbar deal: save $210 at Best Buy's Four Day Sale
1.3723s , 8597.796875 kb
Copyright © 2025 Powered by 【american sex scandal videos】,Charm Information Network